Are You Dealing With Bad Reviews?

I had started a comment on a blogger friend's article and decided to create an article instead because it had grown larger and more complex than what I believe is appropriate for a comment. Thank you, Auden, for inspiring this post.

I'll quote the original question which prompted this response: 

There's a ton of advice out there on how to deal with bad reviews. They like to say "dwell on the good reviews." What if you don't have any glowing reviews to off-set the negative/indifferent ones?

I've had my two short stories on Amazon since 2012 and one of them has exactly one review and the other a whopping five reviews. I can tell you this much. I didn't ask for reviews, but when I got them, I was pleased. I'm far from inspired by the numbers, but I'm flattered by and appreciate the favorable responses by those who appreciated my work. However, I've not written or produced much these days and that makes me sad.

On the contrary, though a bad review has to hurt, it's not a lost cause, because bad reviews are those things that prompt you to explore and improve! Especially if you're passionate about storytelling.

Here are some questions to ask yourself if you feel you're not getting the feedback you desire. Do you attend a lot of writing conferences? I know they can be expensive, but the advice and information you walk away with is so wonderful! Have you joined a writing critique group? In-person group sessions can help your writing out quite a bit. Don't shrink away from advice and constructive criticism. It's out there. 

I've joined both, the Tallahassee Writers Association and the Florida Writers Association. Both organizations have welcomed me in such ways I can't even explain. You need to be around people who are driven and wired the same way you are in order to learn the lessons and solutions of the trade. These folks are willing to be there for you because their struggles are the same. 

Lethal Injection, The Seed is 7 pages, received almost 400 downloads, and I have 5 reviews, 1 from a relative. The story has no action but is described as powerful. How does that happen? Writing classes, conferences, critiques, and encouragement helped my confidence in putting the story out there. It's the readers who will figure out if it works or if it doesn't. If it doesn't work, I agree, it would be helpful if readers would provide better feedback. Unfortunately, they are not required to give anything of value. It's other writers who will fill that void.

So how do we improve as writers and storytellers? Stephen King advises that we read, read, and read some more. However, how do you take the time to read if you're pumping out novel after novel? After all, Dean Koontz does it! He has an excuse. He's famous and people buy his books because it's branded already. Come on! He's Dean Koontz. 

If you don't have the time to read much, do like I do. Audio books! They are great because I pop them in on my way to work, and they start up again when I'm driving home. 

:)

Hope I've been helpful in some ways.

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Social Analytics and Your Story

Have you ever wondered what your impact is as a start up author or publisher, especially if you don't have big business behind you? Stephen King and Dean Koontz don't have to ponder such things because someone else is doing that grunt work. This leads to a very popular question among new authors and publishers in today's digital world, because "sales numbers" are not as important as influence. At least, not at first! We're trying to establish a base and haven't even considered sales. How do we gain traction from the beginning?

We are coming into an age where information is freely available and people out there are proving that this data is more important in gaining power and influence than are sales numbers. Information is freely provided because it is acquired at less cost than past methods. As with drug addiction, if you peddle the product for free and if it's good stuff, they'll come back in droves!

You save money and effort while using today's freely acceptable modes of pushing your data. Facebook is free, Twitter is free. You have all these avenues of marketing potential. But, what do you sacrifice by navigating in the dark with no direction? Your time! And, with little feedback.

What's missing? Analysis and decision making are lacking. All this data means nothing when the other guy is using theirs to make decisions which beat you out in the market place. They know what the data means and they know how to produce more content via reviews and conversational feedback, which in turn allows them to target in a way to maximize on the knowledge they gained by analyzing the mined data they have accumulated. Say what?

Simple terms. What do they have that you don't? Direction and a budget, sustained by years of branding and accumulating that base you're trying to establish.

Here are the questions you need to ask yourself when promoting your product.

Brand: What is your message?

Stephen King: I can produce horrific stories that will make you lose sleep at night.

Mission: What goals have you established which will live up to your brand?

Stephen King: I will write 3 novels that will creep you out!

Scope: How will you reach your goals without diluting your brand?

Stephen King: I will write from my heart and not listen to all these folks who give feedback saying that I should do something other than write 3 novels that will creep you out.

Feedback: What feedback will you utilize to reinforce dedication to your brand?

Stephen King: I will not wait for feedback in the form of fan mail and gratuitous visits to my estate. I will go out into bookstores and institutions who invite me to speak and I will listen to my consumers, the readers of my books. If they're not happy, it's time to change my brand or the execution of my message.

What is your message to your audience?


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My First Audio Book - Innocence by Dean Koontz

I purchased my first audio book today. I'm listening to Innocence by Dean Koontz. It seems the only time I have to myself where I can zone out of everything, including my own thoughts, is during that time I spend going to and from work.

So now my head will be filled with the voice of MacLeod Andrews as he reads to me a story about a banished man living below the streets of a metropolis, an exile from society who finds a bond with a woman, also dwelling in seclusion as a fugitive from enemies.

You can listen to a blurb here. Andrews has a good voice for the novel thus far and I'm liking his neutral tones. I think I'm going to enjoy audio books a lot. They are more expensive, but well worth it if you're pressing for time. I'll probably get in a good 20 minutes per day, unless I unload the CD and take it into my office. Wait, I'm supposed to be writing code.

Maybe I can spark my interest in reading again. My brain needs food!  Do you listen to audio books? What's your take on the time savings?


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